From News Center (Text by Li Kunhui, School of Trade and Tourism Management; Photo by Li Kunhui and Qin Qiaoling, School of Trade and Tourism Management) Recently, the Guangxi regional selection of the16th National E-commerce "Innovation, Creativity and Entrepreneurship" Competition for College Students (the "SanChuang" Competition) successfully concluded at Guilin Institute of Information Technology. In the Business Big Data Analysis track, first-year Cross-Border E-Commerce students from the School of Trade and Tourism Management at LZPU made an outstanding debut, shining in their very first competition. Under the guidance of instructors Zhang Bei, Qin Qiaoling, Wei Xiaoxia, Liu Yihong, and Wang Xiaojuan, the students competed against teams from across the region, ultimately clinching two first prizes and two second prizes at the autonomous region level.

The competition is organized by the Ministry of Education's Teaching Guidance Committee for E-Commerce Programs in Higher Education. It is one of the 84 national-level academic competitions for college students recognized by the Ministry of Education and a top-tier provincial event endorsed by the Department of Education of Guangxi, underscoring its high prestige and academic value. This year's event attracted widespread participation from universities across the region, including many teams of doctoral and master's students. The high level of competition placed significant demands on the participants' professional expertise and practical skills.

The Business Big Data Analysis track is a core component of the 16th National E-commerce "Innovation, Creativity and Entrepreneurship" Competition for College Students, established to support the national strategy for digital talent cultivation and the needs of the digital economy. By leveraging an official platform to integrate resources from government, industry, university, research, and application, the competition has built a "production-education integration" collaborative mechanism. It focuses on assessing core competencies such as big data analysis, data visualization, and business problem-solving to cultivate versatile e-commerce professionals with data-driven mindsets and practical skills. Guided by the principles of "academic leadership, integration of knowledge and practice, bold innovation, and staying at the forefront," the competition uses real-world industry scenarios and open-ended challenges to provide a highly specialized and practical experience.

During the competition, the teams remained composed, leveraging their solid professional knowledge and rigorous data analysis to stand out among strong competitors and secure multiple awards. This achievement demonstrates the quality of teaching and talent development at LZPU, reflecting our philosophy of promoting learning, practice, and innovation through competitions.

Looking ahead, LZPU will continue to deepen its commitment to the Cross-Border E-Commerce major and innovation and entrepreneurship education, build high-quality platforms for competitions and practical training, and encourage students to participate in academic contests to hone their skills. LZPU remains committed to integrating professional education with innovation to cultivate high-quality, practice-oriented cross-border e-commerce professionals.

LZPU team participating in the competition

Pre-competition training session

School Website Auditors: Initially reviewed by Zhang Bei, followed by a review by Lin Xiangjun, and further reviewed by Yang Geyao

University Website Auditors: Initially reviewed by Chen Chen, Publicity Department of the CPC LZPU Committee; finally reviewed by Luo Shihua, Publicity Department of the CPC LZPU Committee