Program: [Undergraduate] Digital Media Technology

Program Duration: 4 years

Educational Objectives

This program aims to cultivate high-level skilled professionals tailored to the needs of industrial digital transformation, the innovative integration of culture and tourism, and the development of the digital cultural and creative industries. Students acquire interdisciplinary core knowledge in digital media technology, computer applications, and art design. They become proficient in professional skills such as digital image processing, film and video editing, interaction design, and virtual reality application development. Possessing strong aesthetic sensibilities, practical technical skills, and cross-industry adaptability, graduates can deeply integrate technological R&D with artistic creation. They are primarily prepared for careers in digital content creation and smart interaction development. Embodying a craftsman's spirit, strong employability, entrepreneurial skills, and a capacity for sustainable development, these professionals are well-equipped to solve complex technical problems in the digital media industry.

Career Prospects

Employment opportunities for graduates primarily focus on serving local industries, while also extending to the Guangdong-Hong Kong-Macao Greater Bay Area. Specific career paths include roles such as visual communication designer, animation designer, film and television post-production visual effects artist, metaverse scene builder, automotive intelligent HMI interaction designer, and 3D modeler. Graduates can find positions in large industrial enterprises, digital content and film production companies, internet advertising firms, and digital converged media agencies. For future career paths include cultural and creative content director, interaction designer, industrial digital technology manager, game artist and technical artist, data visualization engineer, and full-stack developer.

Industry-Education Integration

Co-established Industry Institute: In collaboration with Guangxi Liuzhou Culture and Tourism Investment and Development Group Co., Ltd., Liuzhou Advertising Association, and Liuzhou Yihe Advertising Planning Co., Ltd., we have jointly established the School of Cultural and Creative Industries.

Co-established Industry-Education Consortia: In partnership with Beijing Volcano Engine Technology Co., Ltd., we have established the National Media and Creative Industry-Education Integration Consortium and the National Digital Film and Television Industry-Education Integration Consortium.

Training and Laboratory Facilities

Completed Facilities: The CCTV Animation Digital Cultural and Creative Industry-Education Integration Practice Center, the Cultural Media Training Center (Digital Printing Center), the Advertising Creative Design Studio, and the Digital Film Studio, among others.

Co-established Off-Campus Training Bases: Cultural Media Service Center of Guangxi Juhe Digital Media Technology Co., Ltd., and the Cultural Media Service Center of Guangxi Wenxi Media Co., Ltd., among others.

Teaching and Training Facilities