Program: [Undergraduate] Cross-Border E-Commerce

Program Duration: 4 years

Educational Objectives

This program aims to cultivate high-level technical professionals adapted to the development of the cross-border e-commerce industry. Students will master international trade theory, overseas market expansion, and data analysis. They will acquire technical skills in cross-border e-commerce product development, end-to-end online store operations, overseas digital marketing and promotion, and cross-border data optimization. Graduates will be fully equipped to work in industrial digital trade and international business, taking on roles in cross-border e-commerce operations, overseas market promotion, cross-border data analysis, and cross-border e-commerce customer management.

Career Prospects

Graduates are primarily employed by cross-border e-commerce platforms, import-export trading companies, and brands expanding overseas. They typically take on roles such as cross-border e-commerce operations manager, overseas marketing manager, cross-border data analyst, and cross-border e-commerce product development manager. In the future, they can advance to mid- to senior-level management positions, such as cross-border e-commerce director, overseas market expansion director, and supply chain manager.

Top Employers

SGMW Automobile Co., Ltd., Dongfeng Liuzhou Motor Co., Ltd., Guangxi Tesitu Automotive Technology Co., Ltd., and Guangxi Zhongliu Food Technology Co., Ltd.

Industry-Education Integration

Co-established Industry Institute: In collaboration with the Liuzhou High-Tech Entrepreneurship Service Center and Guangxi Zebra Technology Co., Ltd., we have co-founded a School of Live-streaming E-commerce Industry.

Customized Training Classes: SGMW New Media Marketing Class and VOYAH Technology New Energy Vehicle Live-Streaming Marketing Class

Co-established Industry-Education Consortia: Together with SGMW Automobile Co., Ltd., we spearheaded the establishment of a national municipal industry-education consortium—the Guangxi (Liuzhou) Automotive Industry-Education Consortium. Furthermore, in partnership with Jiangnan University and Guangxi Luobawang Food Technology Co., Ltd., we co-founded the Industry-Education Integration Consortium for the Local Specialty (Intangible Cultural Heritage) Food Industry.

Co-established Off-Campus Training Bases: Co-established with SGMW Automobile Co., Ltd., Hangzhou Alibaba Overseas Digital Commerce Co., Ltd., Guangxi Tesitu Automotive Technology Co., Ltd., and other partners.

Training and Laboratory Facilities

Facilities: 15 training rooms covering a total area of 2,277.23 square meters, equipped with 517 sets of assets and instruments valued at RMB 7.1941 million.

Completed Facilities: New Energy Vehicle Digital Commerce Industry-Education Integration Base, AI Digital Creativity and Communication Center, Advanced Manufacturing Training Factory, and Comprehensive Business and Tourism Training Base.

Campus View of the School of Trade and Tourism Management

New Energy Vehicle Digital Commerce Industry-Education Integration Base

Cross-Border E-Commerce Operations Center

Photo of Students in Training

Photo of Students in Training

SGMW New Media Off-Campus Training Base

2024 Belt and Road and BRICS Skills Development and Technology Innovation Competition